Familiarity breeds contempt

I’ve been hearing a lot about this cliche growing up, “Familiarity breeds contempt”, but I only get to understand it now as an adult. It’s such a touchy topic, which is a bit hurtful for some people because it speaks the awful truth about how anyone begins to belittle (look down on/lose respect for)  other…

Olivia, Will You Marry Me?

Over a year ago, a group of advertising practitioners rocked OOH advertising by filling the most jammed highway in Metro Manila (EDSA) with bright pink mini billboards bearing the words “Olivia, Will You Marry Me?“. It was Valentines season and the country was still at the height of viral proposal videos online, which was the reason that this…